Sales and Strategy books you must read in 2020

Books need reading

Handsome hipster man relaxing read the paper book work study and looking at page magazine while sitting on chair in cafe and restaurant

Many of you will find yourself with spare time on your hands during the current lockdown in the spring of 2020.

All of our hearts go out to those affected during this time, whether it be physically or financially. But be assured, life will return to normal, and with that normality will come a demand for service and you’ll need to be in a position to make the most of every opportunity.

So, while you have some spare time, here’s my choice for sales and strategy books you must read in 2020. Some of them are new releases, some not so much, but all of them are well worth a read.

Sales Books

Rethinking Sales Management

by Beth Rogers

A great book to learn more about the formal processes behind sales strategy, management, and supplier/customer relationship analysis.

Read this if you want to know more about formal analysis techniques and key account management strategies.


by Stephen Martin and Joseph Marks

A really fascinating look in to why we listen to certain people and not others, how we can influence those choices, and how the message isn’t as important as the messenger.

Read this if you want to know more about how to frame your message to get the most uptake and influence.

To Sell is Human

by Daniel H. Pink

I doubt there is a business-person alive that doesn’t own at least one Daniel Pink book, but To Sell is Human, like Messengers, looks at how to nudge people toward your chosen direction.

Read if you want to understand the modern approach to sales, as well as an engaging read.

Implementing Key Account Management

Designing Customer-Centric Processes for Mutual Growth

by Javier Marcos and Mark Davies

This book was recommended to me by Beth Rogers, the author of Rethinking Sales Management. It’s a great look at how best to implement Key Account Management frameworks and which customers to focus on.

Read if you want to implement key account management processes or want to double check your current processes. A great read.

Strategy Books

Leaders eat last

by Simon Sinek

Much like Daniel Pink, Simon Sinek is a ubiquitous read, and few business book shelves are missing one of his books. He’s certainly the master of self-branding and many of his books are worth reading, if for no reason other than to see what the fuss is about.

Read if you want to understand more about team motivation and real life examples of team leadership.

A Spy’s Guide to Strategy

by John Braddock

A fascinating read on how to self-strategise based on the life lessons of real life spy. While it may be aimed at individuals, many of the lessons can be migrated to the work environment.

Read if you want to see the world like a spy, and also to learn the importance of planning and timing.

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